We often host travel journalists and it’s always nice to read about their experiences. In a piece published today, Judith Ellen described Schonegg as being ‘operated with wonderfully Swiss attention to detail’! Of course, its true, Evelyn does a great job making sure everything runs well.
You should know that Evelyn takes her celebrations seriously. So this Easter she has done a wonderful job decorating the dining room with lots and lots of bunnies. We’re expecting some visitors, relatives from Germany with kids. So the pantry is stocked with chocolate and the fridge is full of coloured eggs (i.e. hand coloured, real eggs!).
We’re fully booked this Easter, so between a couple of hot cross buns and way too much chocolate, we’re going to be kept busy. We hope you and your family enjoy a wonderful Easter. And whatever your religious beliefs, embrace the concepts of forgiveness, new beginnings and hope.
We covered a lot of ground. One point I made was that after 10 years, we find that you, our wonderful guests, are doing a lot of marketing on our behalf – wonderful TripAdvisor reviews, lovely comments in the guestbook and plenty of ‘word of mouth’. So thank you! You are the stars of this show!
Last week we invited you to enter our Shakespeare in The Vines’ competition. The energetic team at Flint in The Vines hosted ‘The Twelfth Night’ yesterday evening. (Three couples staying with us last night attended the performance and loved it!). To promote the event, we teamed up and created an amazing prize – dinner, show, wine and luxury accommodation. To win, we asked you to tell us what makes a night a Schonegg special FOR YOU in 50 words or less.
Here’s a few of the entries:
I have never stayed at your Guesthouse however I adore the little duck logo. I have enjoyed Flint in the Vines- and the beautiful Shaw wines. Shakespeare was my first literary love- I would love to share this experience with true love.
A relaxing time away where you feel as though you are part of the family …… wonderful hosts, amazing food, absolutely five star accommodation and to look at a view like this while sipping on champagne from your sun chair……. what more could you ask for? I LOVE Country Guesthouse Schonegg.
A few days at Schonegg is like a whole week’s holiday elsewhere – you are spoilt with AMAZING food, the best spa bath, an enormous bed to sink into (I sleep sooo well out at Schonegg), wonderful hosts who become your friend after your first stay, and complete peace and quiet. Schonegg is the place we go to recharge the batteries. (Here’s the photo that accompanied this entry).
The last entry (above) was from Nikki and Steve. They lead very busy lives and, as Nikki said, Schonegg is where they come to ‘recharge the batteries’. Normally each visit requires quite a bit of planning, so it was wonderful that when they got the phone call late last week they were able to join us.
When we opened our doors 10 years ago, we knew we were great at hospitality, we’d been doing it for years! But we didn’t know a great deal about marketing. A little daunted, we set about learning more.
Tim’s podcast ‘Small Business Big Marketing’ consistently tops the iTunes lists in the business category, he always gets a thrill when he knocks Seth Godin or the Australian Stock Exchange off top spot! A few months ago, Tim referred to TripAdvisor in a couple of consecutive podcasts. He wondered if he might get the CEO of TripAdvisor as a guest on the show. Not one to miss an opportunity, I got in contact. I explained that whilst I wasn’t the CEO of TripAdvisor, we had plenty of experience with it. Country Guesthouse Schonegg is ranking higher than any of the accommodation providers in Canberra, including the trendy boutique hotel Aria and the 5-star Hyatt!
Tim invited me to share some of my marketing wisdom in an interview which was recroded in December. The time has come for it to be released, and obviously, we’re stoked! Stay tuned for Episode #118, when ‘a little guy from the country shares some marketing gold’! It should be a hoot!
What Do You Think?
So what do you think? Has our marketing improved? Here’s a few samples from ‘back in the day’ to show you where we started….
Share your comments, share your memories. And keep your ears open for next week’s podcast.
Please let us know what you think of Tim’s ‘Schonegg’ show. And if you haven’t already, drop by TripAdvisor and leave your review.
Thanks for being part of the Schonegg family. If you’re into marketing, dive into Tim’s website. In the meantime, we look forward to welcoming you back to Schonegg soon!
We’ve teamed up with our great friends at Flint in the Vines to offer you an amazing opportunity – dinner and tickets to The Essential Theatre’s performance of The Twelfth Night, luxury spa room accommodation at Schonegg and a bottle of Flint wine – the total value of this prize is $350.
Hurry – the competition ends 5.59PM, Thursday 17 January 2013.
How to Enter
Jump onto our Facebook page and ‘Like’ us if you haven’t already. You’ll find competition details there. Entry is simple.
The Twelfth Night
Evelyn and I attended a ‘Shakespeare in the Vines’ event last year and absolutlely loved it! An idyllic setting, so much more than ‘theatre in the round’, the actors mingle with the crowd – a great night of entertainment! Find out more about The Twelfth Night here.
“"We had a wonderful two days at Schonegg. Our group enjoyed the atmosphere and hospitality. The food was fantastic and plentiful. We will definitely be back to this special corner of the world."” Pam, Colin, Jan, Bob, Bev, John, Pat, Andrew, Di & Noel